Found in Amsterdams city centre on Stadhouderskade, you'll find the Heineken Experience, located in the beer giant's first built brewery.

Come and learn about Heineken's heritage, brewing process, innovations and sponsorships, as Amsterdam is Heinekens place of birth its no surprise that it is one of the city's most popular tourist attractions, with over 500,000 visitors annually. End your tour with 2 free glasses of Heineken.

Please note - you must pre-book your timeslot

Skip waiting and reserve your tour timeslot at Heineken Experience in advance, exclusive to Amsterdam Pass holders! Reserve your timeslot here but please note you will need your unique Amsterdam Pass number to book. This means you will need to have already purchased a mobile or physical pass, it is not possible to book a Heineken timeslot with a voucher for the Amsterdam Pass because you need the actual pass number (which starts with 3100).

Book your ADULT timeslot tickets at the Heineken Website with your passnumber, kids are free: no reservation needed

Did you know:

  • Heineken was first founded in 1864 by Gerard Adriaan Heineken
  • In 1954, Alfred Heineken, the grandson of Gerard, decided to change the letter 'e' in the label, he gave it a slight backward slant which made it look like it was smiling, and therefore more attractive to potential buyers
  • The brand now serves over 25 million Heineken cans and bottles worldwide every day
  • 28 days are invested in brewing Heineken to ensure the great refreshing taste we've become accustomed to and its beautiful golden colour
  • Heinekens internationally owned brands include Birra Moretti, Krusovice, Red Stripe, Tecate, Tiger, Sol, Desperados and Amstel

How to get there:

Tram: 24 Marie Heinekenplein  1,7,19 Spiegelgracht

Please note - Last entrance 2 hours before closing time.

see the: full list of attractions included »

Monday 10:30 - 19:30
Tuesday 10:30 - 19:30
Wednesday 10:30 - 19:30
Thursday 10:30 - 19:30
Friday 10:30 - 21:00
Saturday 10:30 - 21:00
Sunday 10:30 - 21:00
Last Admission: Monday to Thursday 17:30, Friday to Sunday 19:00
During July and August, weekend times apply
Monday 10:30 - 21:00
Tuesday 10:30 - 21:00
Wednesday 10:30 - 21:00
Thursday 10:30 - 21:00
Friday 10:30 - 21:00
Saturday 10:30 - 21:00
Sunday 10:30 - 21:00
Last Admission: 19:00
December 24th and 31st: 10:30 till 16:00
Last Admission: 14:00

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Stadhouderskade 78, 1072 AE Amsterdam, Netherlands


003120 - 5239435

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